How to communicate with customers in the trade show

From the perspective of the show, and effective communication is the marketing staff at the show to keep in touch with potential customers, timely introduction of the company's products to customers in an efficient way. Then, at the show, exhibitors how to communicate with clients?
Trade show gathered a large number of products and businesses, to make your business and products in the industry come to the fore, so the most important thing is to highlight the "different" then customers will keep your products in mind.
As for differences, how to do "different" in front of the complex show to win a highly efficient communication, exhibitors should pay attention to what?
An important purpose of exhibiting companies is through the exhibition face to face communication directly with customers. But even professional exhibition, customers come to the exhibition are different: there are technical personnel, procurement staff, and is responsible for collecting market information and intelligence officers. For technical staff, most want to know the latest progress in the development of products and price points; procurement staff, looking for suppliers is their main purpose; but intelligence officials said the aim is to collect the latest research and development programs, product performance and other information, to do a comparative analysis to help enterprises for production research and development.
Because different customers have different focus, then for different customer inquiries, we need to sent suit personnel to communicate with them, will be able to increase their satisfaction. Therefore, enterprises must make adequate preparations in advance, such as product information, product quotations communicator card and so on.

Following will be continued in next chapter.
Shirley Xia
Wonderful PCB
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